Zooming to Success

Social distancing is changing the way we communicate with each other and our clients. Instead of simply walking to our conference room for weekly meetings, we stroll from our living room to our home office, dining room or porch to ...

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Step One: Plan for a Crisis

No one wants to plan for the worst, but in this day and age, it is critical for organizations to have a crisis communications plan in place. Any company that faces a crisis asks its publics to trust its decisions and actions, but this ...

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Marketing Nonprofits on a Dime

I was recently asked to talk to marketing directors of small nonprofit agencies about how they could market themselves without spending very much money. I’ve always believed that “campaigns on a dime” require more time to implement ...

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