In the spring of 2022, the Division of Health Promotion and Chronic Disease approached TMG for assistance in educating the public on the dangers of ignoring the symptoms of diabetes and cardiovascular disease due to the pandemic. This campaign aimed to promote the importance of not neglecting regular check-ups and preventative services among West Virginia residents. TMG partnered with a local video production team to produce two :30 videos that could be placed statewide to aid in this effort. The first was titled “Time” which emphasized the importance of preparing healthy meals to live longer and have more time with our loved ones. The second, called “Anthem,” promoted healthy lifestyles by highlighting that the little things we do today, allow us to celebrate more tomorrows.

Through a partnership with the West Virginia Broadcaster’s Association, over a three-month period the client received over 4 times their investment in advertising value on television and radio stations statewide. The spots aired over 12,000 times and reached thousands of West Virginia residents.

These spots went on to win a national bronze Telly Award for excellence in Public Service/Cinematography.