Customer Service Training Videos for WV WIC

Challenge

WIC staff across West Virginia needed a streamlined, engaging way to receive consistent customer service training—whether in individual or group learning environments. The agency’s existing PowerPoint presentation was outdated and lacked the clarity, tone, and modern delivery format necessary to effectively train a diverse and widespread team. A full transformation of the training experience of the visual delivery was required.

Objective

• Transform an outdated training format into a modern, flexible, and accessible multimedia experience.
• Ensure consistent tone and clarity across all training content.
• Allow for both self-paced and group-based training.

Solution

TMG led the creative overhaul by repurposing the dated PowerPoint content into a compelling video training series. Our in-house animation and motion graphics team brought the scripts to life, creating engaging visuals that illustrated real-world scenarios in a relatable and digestible format. To further enhance clarity and tone, we collaborated with a professional voiceover artist, ensuring consistent pacing and energy across all lessons.

Deliverables

• Six animated training videos (an introductory module plus five focused lessons)
• Professional voiceover narration throughout all videos
• Supplemental PowerPoint deck for facilitators or in-depth review in group settings

Results

WIC staff now have access to a dynamic training experience that can be completed on their own schedule or integrated into group sessions. The use of animation and voiceover not only increased engagement but also made complex customer service scenarios more relatable and actionable. The dual-format delivery (video + presentation deck) empowers team leads to reinforce lessons through discussion and role-play, leading to more realistic understanding and application of key principles.

• Training is now consistent statewide, regardless of location or facilitator
• Improved engagement and retention of customer service principles
• Increased flexibility for onboarding and ongoing professional development

Need Training That Actually Sticks?
From scriptwriting to animation and voiceover, TMG creates custom training videos that educate, engage, and empower your team.
Let’s build something your staff will actually want to watch.