Kanawha County Public Library Vehicle Wraps

Challenge

The Kanawha County Public Library (KCPL) needed to increase visibility for its services throughout the region, particularly in underserved and rural communities where awareness of modern library offerings was limited. As KCPL expanded its outreach efforts—including bookmobile services and community programming—they saw an opportunity to leverage library vehicle wraps as a powerful tool for public engagement.

By turning their fleet into moving billboards, KCPL could promote its brand, mission, and evolving resources. Many residents still associated libraries solely with books, so the library vehicle wraps needed to communicate the transformation of the library into a hub of technology, education, and lifelong learning.

Key Objectives

• Elevate the library’s public presence across Kanawha County
• Create vibrant, eye-catching library vehicle wraps that reflect the diversity of library services
• Inspire curiosity and drive community engagement with library programming

Solution

The Manahan Group (TMG) developed and executed a creative centered around custom-designed library vehicle wraps that served as mobile marketing tools. The wraps weren’t just decorative—they were intentional, brand-forward assets designed to spark interest and invite community interaction.

Design elements included:

• Bold, vibrant colors and typography aligned with KCPL’s branding
• Messaging that positioned the library as mobile, inclusive, and essential to community life

The wraps featured welcoming visuals and calls to action like:
“More Than Books” and a quote by Albert Einstein: “The only thing you absolutely have to know is the location of the library.”

Deliverables

• Custom Library Vehicle Wraps for 4 KCPL vehicles
• • 2 Box Trucks
  • 2 Vehicles
• Coordination with Print/Wrap Vendor for Installation
• Messaging and Tagline Development

Results

The library vehicle wraps have become a central element of KCPL’s outreach success:

• Increased community visibility and awareness of mobile library services
• Boosted staff morale and internal alignment around the library’s refreshed brand identity
• Reinforced KCPL’s commitment to accessibility and community education

Conclusion

By transforming KCPL’s service fleet with dynamic library vehicle wraps, the campaign helped shift public perception of what a library can be—modern, mobile, and essential. The project proved that effective branding doesn’t just live on screens—it drives straight through your neighborhood. Want to see the KCPL Bookmobile in action? Visit kcpls.org/hours-locations/bookmobile for the scheduled route.

Need your brand to go places—literally? Let us help put your story on the move.