Breakthrough Addiction
Multi-Faceted Campaign
Breakthrough Addiction
Substance use disorder in our communities and supporting recovery and substance use disorder awareness is an important issue in West Virginia. Instead of simply interviewing family and friends of those affected by this issue, TMG partnered with others to bring a message of unity and how to work together to reduce stigma around addiction in West Virginia communities.
Reduce Stigma
Murals, including the powerful artwork featured in Beckley, showcase the support that exists for those in the recovery community. This creative community art piece demonstrates how public art and storytelling reduce stigma, helping people feel seen, heard, and supported.
Featured in the second TV spot are both locations of Café Appalachia, illustrating how we can all contribute to the overall solution by supporting those in recovery. After all, it takes everyone to Breakthrough Addiction.
To learn more, visit backtolifewv.org.
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