Kanawha Valley Advertising reached out to us in 2016 as they looked to merge their four existing billboard companies under one regional brand. After a successful On Target session, TMG began working on a brand for the newly restructured company. A new logo was created, incorporating a billboard into the design as well as the addition of the tagline “Be Seen” which helped to differentiate the billboard company from outdoor recreational organizations in the area.
With the client on board with the new brand, we created a new website, business cards and sales materials. The new look has given WV Outdoor a competitive edge and marketing tools that are worth showing off — even competitors are complimenting the new brand.